Digital Notebook - A digital Marketing Agency

➡️Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website. Black Hat SEO  Black Hat SEO  attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website's ranking: Keyword stuffing -  using keywords highly on your website Invisible Text -  Putting a list of keywords in white text on a white background that will be invisible to visitors but can be read by search engines Doorway page -  fake page that user will never see Duplicate Content -  Posting the same content to multiple locations on your website Link farming -  O...

How is PPC Beneficial for Startups? A startup is having many reasons to choose PPC Services. PPC helps startups to get onto the first page of Google. You have not to pay unwanted amount for PPC . You can build strong visitation on search engine using PPC. You can get sales and leads from the first day of your business . Since in  PPC  you only pay when your ad gets a click . Pay-per-click  (PPC )- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked, Search engine advertising is one of the most popular forms of PPC. Pay-Per-Click also known as cost per click (CPC),   is an internet advertising model used to drive traffic to websites . How is PPC Important for Startups? PPC Can control and set the budget. ·                   Get fast and very quick results. Get onto the first page of Google. See consistent impr...