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Showing posts from January, 2020

Black Hat SEO vs White HAT SEO

➡️Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website. Black Hat SEO  Black Hat SEO  attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website's ranking: Keyword stuffing -  using keywords highly on your website Invisible Text -  Putting a list of keywords in white text on a white background that will be invisible to visitors but can be read by search engines Doorway page -  fake page that user will never see Duplicate Content -  Posting the same content to multiple locations on your website Link farming -  O...