➡️Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website. Black Hat SEO Black Hat SEO attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website's ranking: Keyword stuffing - using keywords highly on your website Invisible Text - Putting a list of keywords in white text on a white background that will be invisible to visitors but can be read by search engines Doorway page - fake page that user will never see Duplicate Content - Posting the same content to multiple locations on your website Link farming - O...
→Are You a Business Owner ? If you are a small business owner, you should use SEO to build a strong web presence and crack your competitions to get new customers for your business and take it to the next level. SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and ultimately increases conversion rates. as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not. For example - If you are a gynecologist in delhi, you would like to be ranking for the keyword phrase “gynecologist in delhi”. Benefits of SEO for Small Businesses User-Friendly Websites SEO will help small business owners create a faster, smoother, and user-friendlier website. Well-structured,...